Make the Most of Your Business Cards
I never used to use business cards to market my business but as time passed by, I realized that I was not using a key part of who I am and where I stand as a marketing consultant. Luckily, I read alot of books on the topic and when it came time to design my business card, I knew just how to structure it.
What about you? How are you using your business cards to market your business. If your card is anything like the rest of the %90 of business owners in the world, you’re making a huge mistake. You should strive to utilize both the front and back of your business cards to communicate your services and what you do for a living.
For example, on my card, I list my contact info, services, and a special offer on the front of the card. And on the back of the card, I include a list of testimonials from clients that I have previously serviced. There is so little space on a business card but I think once you know how to utilize and design it properly – it can become a viable marketing tool for you.
Whenever you go out to parties or social gathering amongst colleagues, you’re going to be asked the question: “So what do you do for a living?” Most people respond with a one-liner answer such as” “I’m a doctor”, “I’m a lawyer”, “I’m a business owner”, and etc. But this is wrong in so many ways.
You see responses like those above simply fly over most people’s head. But if you were to offer them a business card, they are more than likely to retain what it is that you do for a living.
Whenever someone asks you what you do for a living, pull your card and hand it to them. Then go on describing your services and how you help others. Your business card should say it all, but it does help to reiterate what you do.
I’ve seen a wide variety of business cards, and the ones that are most effective are the ones that follow the tips in this article. No matter what you do, don’t leave the back of the card empty. When people receive your card, they look at the front, and then they look at the back. 99% of the time, the back is empty. Don’t let your card suffer like this. Include short testimonials about what your customers or clients had to say about you. This is a great way to build credibility.
Good luck on your business card marketing ventures.
Daniel Kanuck is the owner of the Renegade-Billionaire.com website where he shows you offline marketing secrets [http://www.renegade-billionaire.com] you can use to take your offline business to the next level. To learn more, visit the following website for more details: [http://www.renegade-billionaire.com].